Teaming up for success
Dermatology practices invest in both technology and training to overcome mounting pressures.
POH15 – Building a Thriving Dermatology Practice: Smart Systems, Staffing, and Success Strategies
4-5 p.m. | Saturday, July 18
Trianon Ballroom
Dermatology practices across the United States are facing increasing operational pressures, from staffing shortages to rising administrative workloads. Adapting to these challenges requires a careful balance of technology adoption, workforce development, and streamlined business processes, said Viktoryia Kozlovskaya, MD, PhD, FAAD, who is director of the Innovation Academy session, POH15 – Building a Thriving Dermatology Practice: Smart Systems, Staffing, and Success Strategies.
Dr. Kozlovskaya is the owner of her private practice, Dermatology Circle PLLC, in New York City, and is affiliated with Mount Sinai NYC and University of Pittsburgh in Pennsylvania. She said many dermatologists are being pushed to “do more with fewer resources.”
“At the same time, increasing administrative requirements, reimbursement pressures, and staffing challenges have made it more difficult to run an efficient practice,” she said. “Smart systems, whether they involve virtual assistants, automation, artificial intelligence [AI] tools, or improved workflows, can help reduce administrative burden and allow physicians and staff to focus on patient care.”
The Saturday session is designed to provide practical strategies that dermatologists can implement immediately to improve efficiency, strengthen operations, and create sustainable practice growth. Dr. Kozlovskaya said long-term success will depend on a holistic approach.
“Technology alone does not solve operational challenges,” she said. “Successful practices combine people, processes, and technology. The practices that thrive over the next decade will be those that thoughtfully integrate all three.”
Dr. Kozlovskaya said virtual assistants are gaining traction as a practical solution for repetitive administrative tasks, such as appointment confirmations, intake coordination, prior authorization support, patient follow-up, and inbox management. However, they are not a replacement for in-office staff.
“Rather, they serve as an additional resource that can help practices improve efficiency while allowing team members to focus on higher-value, patient-facing responsibilities,” she said.
Consider such technology as a complementary resource that enhances overall efficiency, she said, but practices still need to invest in people and processes to achieve meaningful improvements.
Financial sustainability also remains a top concern among dermatology practice owners — from seasoned to beginner — Dr. Kozlovskaya said. Having a firm grasp of insurance is a good first step.
“Improving insurance collections begins with strong operational systems. Practices should monitor denial trends, perform regular coding audits, track key performance indicators, and create clear accountability within the billing team,” she said. “Even small improvements in documentation, coding accuracy, and follow-up processes can have a significant impact on revenue cycle performance.”
According to Dr. Kozlovskaya, workforce issues continue to be another major factor shaping the future of dermatology practices. Strong staff training and retention programs are critical, she said, combining the best of human resources and a human touch.
“Team members perform best when expectations are clearly defined, training is ongoing, and they understand how their work contributes to the overall success of the practice,” she said. “Investing in professional development, creating opportunities for growth, and fostering a positive workplace culture can improve both employee satisfaction and patient experience.”
