Award-winning fragrance-free haircare developed by a Harvard-trained dermatologist
Brought to you by SEEN

Created by Harvard-trained dermatologist Dr. Iris Rubin, SEEN recognizes that haircare is an essential part of good skincare. We promote healthy hair AND skin with formulas that are clinically proven to be non-comedogenic and safe for sensitive skin.
Haircare products can contribute to issues such as sensitive skin, acne, and eczema, as well as dry scalp and hair shedding. Harvard-trained dermatologist, Dr. Iris Rubin, created SEEN formulas to be non-comedogenic, non-irritating, free of many of the top contact allergens and irritants, and safe for sensitive skin. Each and every one of SEEN’s final formulas undergo rigorous testing, including HRIPT (human repeat insult patch testing), and all SEEN products are available fragrance-free for those who are allergic or sensitive to fragrance.
SEEN is backed by science, and we have both published studies and independent third-party testing to back our claims.
- 70% of those with body acne and 52% of those with face acne improved (based on dermatologist grading) after using SEEN Shampoo and Conditioner for 8 weeks [1]
- 93% saw improvement in dry scalp (based on dermatologist grading) after using SEEN Shampoo and Conditioner as a regimen for 4 weeks [2]
- SEEN Shampoo and Conditioner reduce frizz by 57% for up to 8 hours and decrease hair breakage by up to 59% [3]
- In a Harvard study, using SEEN Fragrance-Free Shampoo and Fragrance-Free Conditioner as a regimen reduced hair shedding by 44% in women with female pattern alopecia (compared to control)[4]
- After using SEEN Restore Scalp Serum for 2 weeks, 80% agree their scalp itch improved [5]
[1] In a dermatologist-graded clinical study, 27 subjects with mild to moderate acne used SEEN shampoo and conditioner as a regimen for 8 weeks. Journal of Drugs in Dermatology: JDD, 20(6), 690-693.
[2] In a dermatologist-graded clinical study, 30 subjects with mild-to-moderate dry, flaky scalp used non-medicated SEEN shampoo and conditioner for 4 weeks. https://practicaldermatology.com/articles/2022-oct/bridging-the-gap-between-hair-care-and-skincare/pdf
[3] SEEN Shampoo and Conditioner used as a regimen. 8 hair tresses for frizz reduction, compared to control washed with SLES; repeated grooming study with 10 bleached hair tresses for hair breakage reduction, compared to control.
[4] A six-month randomized, controlled study of 29 patients with female pattern hair loss, including 14 intervention subjects and 15 control subjects.
[5]In a consumer perception study, 30 participants with mild-moderate dry, flaky scalp used SEEN Restore Scalp Serum for 2 weeks.
SEEN Shampoo, Fragrance Free
Featuring a gentle yet effective plant-derived, sulfate-free surfactant, this shampoo provides luxurious lather that rinses easily without leaving the hair or scalp feeling stripped. Non-comedogenic and safe for all skin types (including sensitive) as well as color- and keratin-treated hair, this formula won the Elle magazine’s Editor’s Choice Award for “Best Shampoo for Sensitive Skin.”
SEEN Conditioner, Fragrance Free
This lightweight conditioner for slightly-dry, normal, or oily hair (and scalp) helps detangle, soften, and enhance shine while reducing frizz* and breakage** when used as part of a regimen.
The SEEN Promise
All of our fragrance-free products have received the National Eczema Association’s Seal of Acceptance™, and SEEN’s Fragrance-Free Shampoo and Fragrance-Free Conditioner have been awarded SkinSAFE’s Trusted Choice “Good for Sensitive Skin” seal.
SEEN’s non-medicated products are formulated without parabens, sulfates, phthalates, dyes, silicones, formaldehyde-releasing preservatives, or pore-clogging oils. SEEN is also vegan, gluten-free, color-safe, and keratin-safe. SEEN is proud to be Leaping Bunny-certified and PETA-approved, representing the brand’s commitment to a non-animal testing policy and avoiding the use of any animal-derived ingredients.
Now is your chance to join over 5,000+ Dermatologists & Healthcare Professionals who sample SEEN.
Please note at this time we can only ship samples to the United States, Canada and the United Kingdom.
Click here to order your sample! You will receive SEEN Shampoo, Fragrance Free and SEEN Conditioner, Fragrance Free. We will include complimentary samples for your patients as well if applicable***.
*Independent 3rd party testing lab, study assessing “Anti-frizz Benefits of Hair Care Products” with a regimen of SEEN Shampoo, Conditioner, and Blow-Out Creme
** SEEN Shampoo and Conditioner used as a regimen. 8 hair tresses for frizz reduction, compared to control washed with SLES; repeated grooming study with 10 bleached hair tresses for hair breakage reduction, compared to control.
*** If you are a practicing provider we will include our complimentary patient samples of SEEN Shampoo & Conditioner, Fragrance Free.