Drive traffic to your booth or event with targeted outreach

Your 2026 AAD Annual Meeting presence deserves attention. With so much happening on the schedule and in the exhibit hall, visibility is everything — and even well-established companies can benefit from a promotional boost. AAD offers several targeted promotional opportunities to help attendees find you.

• “Post-It” Style Notes on Hotel Doors: Your “Post-It” style note for promoting programs and driving booth traffic is adhered to the outside of hotel room doors in the AAD Annual Meeting room blocks.
• Doctors Bag: Reach meeting attendees at headquarters hotels and in the convention center, as well as AAD members via a link in the eDaily. Reaches 5,600 attendees.
• Hotel Room Deliveries: Stand out with a personal direct delivery! Your item is delivered to select headquarter hotel rooms. Choose up to six hotels with inside and outside the room options.
• Exclusive Exhibitor Email Package: All eyes are on your brand message with an exclusive email (37.5% average open rate) sent to attendees, plus a high-performance ad on the official AAD meeting news site!
• Meeting News Daily (DermWorld Meeting News): 19,000+ members and attendees see your brand message every day in the ultimate source for live meeting coverage!
• eDaily: Remind attendees to visit your booth or program as they read the latest conference news in four eDailies. 31% average open rate.
• ePreviews: A series of pre-meeting emails highlighting official programming, industry sessions and important planning tools in the weeks leading up to the meeting.
• Retargeting: Your ads on LinkedIn are served to AAD members and meeting prospects any time they are on the platform.

In addition to these promotional opportunities, here are some simple things you can do to help maximize attendance and engagement:

• Boost your social media. Share teaser posts, product highlights, key data and speaker quotes on your corporate channels. Tag speakers or partners and AAD to reach meeting followers.
• Use your booth as a live promotion channel. Highlight your events on booth signage, digital monitors and printed handouts. Encourage staff to personally invite attendees during demos or one-on-one discussions.
• Activate your speakers and KOLs. Ask presenters or partners to share your event with their networks via email and LinkedIn/X. Peer endorsements carry extra credibility!

A thoughtful promotional plan can help ensure your booth or program stands out and makes the most of your presence at the 2026 AAD Annual Meeting.

View all program promotional opportunities