Powerful touchpoints: Unlocking the value of AAD email marketing
AAD’s email marketing opportunities deliver measurable value at every stage of the attendee journey
Email marketing remains one of the most reliable tools for reaching and influencing conference attendees. AAD’s email programs give exhibitors a trusted, high-visibility platform to drive engagement, awareness and booth traffic — before, during and after Annual Meeting.
Each email opportunity offers distinct advantages. Here’s how to make the most of them:
Exclusive Exhibitor Email Package: High-performing brand visibility
Your exclusive message goes to Annual Meeting attendees before, during or after the event — with a 37.5% open rate, plus a High-Performance Ad on the official meeting news site (average metrics per ad in 2025: 25,300+ impressions, 80+ clicks).
ePreviews: Early exposure, strategic timing
Sent in the months leading up to the meeting, ePreviews build anticipation and encourage early engagement:
- Build pre-meeting awareness
- Introduce new products or study data
- Encourage calendar adds for in-booth activities
Registration & Housing Opening Email: Prime positioning
Exclusive leaderboard placement in the “registration and housing opens tomorrow” email to approximately 15,500 AAD members (November launch):
- Maximize early visibility
- Promote new product launches
- Plant your booth firmly on attendee calendars
Early Bird Reminder Email: Decision-making power
Exclusive leaderboard in the mid-February Early Bird Reminder, reaching approximately 14,000 AAD members and meeting prospects during early bird registration:
- Driving early booth appointment scheduling
- Highlighting can’t-miss programs
- Inviting AAD members to in-booth events
Morning Agenda Email: Exclusive daily presence
Delivered each morning of the meeting, the Morning Agenda pairs your brand with the official daily agenda attendees use to plan their day:
- Reinforcing booth location and highlights
- Driving traffic to timed events, like product demonstrations or programs
- Sustaining brand awareness during the meeting
eDaily: Live coverage, daily impact
Live coverage and recaps delivered to 19,000+ members and attendees each day (31.2% open rate):
- Your messaging wrapped with each day’s top stories
- Promoting product samples or demos
- Maintaining visibility across all four meeting days
eHighlights: Extend your reach after the meeting
Post-meeting wrap-ups of key sessions and late breaking science sent to all attendees — keeping your brand visible after the event:
- Post-meeting lead nurturing
- Advertising follow-up content
- Reinforcing your booth message and call to action
Whether your goal is to drive booth traffic, promote a new product, increase program attendance, share clinical insights, or generate qualified leads, AAD’s email marketing opportunities deliver measurable value at every stage of the attendee journey.
Want help choosing the right mix for your goals? We’re here to help.